The return of the “Why Hire” campaign: Elevating IREM certifications
“Why Hire” materials focus on the value that IREM-certified professionals bring to property management and reinforces the key attributes and aspects of each certification.
We’re also deploying a paid digital advertising campaign targeting employers, property management firms, building owners and investors to educate them on the value IREM certification holders bring to their properties.
IREM certification holders can participate
If you’ve earned a CPM, ARM, and/or a ACoM, log into MyIREM and navigate to “My Certifications” to download the “Why Hire” materials for your certification/s. Each set of materials includes a set of instructions to guide you through customizing the materials, along with graphics and customizable copy to promote IREM certifications on your own social media accounts.

When you share the toolkit materials on LinkedIn and Instagram, news about your certification will be able to reach a bigger audience and build more awareness in the market.
IREM’s “Why Hire” campaign helps shine a spotlight on the exceptional value that certification brings to properties, portfolios, and communities. Use the “Why Hire” materials to unlock doors and help propel your career forward in exciting new directions.