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Beyond experience: Why IREM-certified property managers are the experts your building needs

Picture of IREM By   ·  1 minute read
IREM ® celebrates the unmatched value of IREM certifications in today’s dynamic property management landscape. Building on the success of the original “Why Hire” effort, new and updated resources for CPM ®, ARM ®, and ACoM ® certification holders emphasize why hiring skilled real estate professionals is a smart business decision.

At a time when property performance, resident satisfaction, and operational efficiency are more important than ever, IREM-certified professionals continue to stand out for their expertise, ethics, and real-world results. The updated “Why Hire” toolkit includes new resources to help certification holders tell that story.

“Why Hire” 2025, re-imagined for today’s market

We’ve added new layers of reach and impact to focus on the value IREM-certified property managers add to property management firms, building owners, and real estate investors. These tools highlight the strategic advantages of working with certified professionals and raise awareness of their professional credibility.

Each set of “Why Hire” materials has been redesigned with updated messaging, compelling visuals, and customizable assets. The result is an engaging resource that helps professionals promote their expertise and stand out in a competitive market.

You earned it, now amplify it

If you’ve earned the CPM, ARM, or ACoM certification, you have exclusive access to a downloadable “Why Hire” toolkit in the myIREM portal. Log in and navigate to the “My Certifications” section. From there, you’ll find:

  • Social media graphics tailored to each certification
  • Ready-to-use and customizable copy
  • Step-by-step instructions for effective self-promotion
  • Tips for increasing visibility on platforms like LinkedIn and Instagram

Help open doors for yourself and your colleagues

Whether you’re looking to grow your career, land your next role, or simply share what makes your work meaningful, “Why Hire” resources help you build your personal brand. IREM certifications represent commitment, capability, and a standard of excellence for people and properties. Use the “Why Hire” tools to tell your story and expand your professional reach in 2025 and beyond.